Oh Bischero!

"Bischero" is a Tuscan expression, especially Florentine, used to describe someone naive, foolish, gullible, or not particularly bright. It is often used in a playful or affectionate way, although depending on the context it can also sound offensive. The origin of the term dates back to the historic Florentine Bischeri family, who are said to have lost their fortune by refusing advantageous offers.

After the closure of the physical store Unity, silence fell. A sought-after, necessary silence.

• A period spent in Tuscany: a few months of experimentation, new collaborations, sales experiences far from routine. A time of spirituality and reflection to understand the next moves, to listen to what the brand wanted to become.

From that period of pause and rebirth, this tee was born: a tribute to our beloved Tuscany — for us, the most beautiful region in the world — its culture, its frank and affectionate language. Bischero, indeed.

Aneema's new "BISCHERO" logo, featuring a strong and impactful personality, is now available in Black & White. A selection of beautiful color variants is planned for the future.

• Heather Grey
• 100% Cotton
• Fleece Fabric
• Regular Fit
• Weight: 180 GSM